Pay-per-click PPC Canada is a form of advertisement where the advertiser, the owner of the web page, is paid by the sponsor for displaying their ad on the webpage and website. Every time a visitor clicks on an advertisement the publisher gets paid. Pay-per-click is offered by most popular search engines like Google, Bing, and Yahoo, also social platforms including Facebook, Instagram, and Twitter. These are also called Google ads.
Pay-per-click is a type of internet market where you pay for every click on an ad.
How Does Pay-per-click work?
Pay-per-click / PPC Canada based on keyword research. Whenever a visitor searches queries and uses the same keyword on a web page, a relevant ad will appear on the screen, therefore companies work on the PPC model, closely researching and analyzing the keywords and using the most applicable keywords on their platforms. Investing in the right and relevant keyword results in a huge number of clicks, and, eventually high profit.
It is considered that PPC Canada is both beneficial to advertisers as well as publishers. For advertisers, the model can be an advantage since it gives them an opportunity to reach a specific audience that is actively seeking information relevant to the products or services they offer. In addition, a well-designed-PPC advertising campaign provides an advertiser with the potential to save a significant amount of money, since the value of each visit (click) by a potential customer is greater than the cost of the click paid by the publisher.
A primary revenue stream for publishers can be found in the pay-per-click model, which provides a flexible revenue stream. Consider Google and Facebook, which provide their customers with free services (free web searches and social networking) as part of their marketing strategy. It has proven that online companies can monetize their free products utilizing online advertising, especially PPC, as a means of monetizing their product list.
There are two basic models by which rates are determined
- Flat-rate model
- Bid-based Model
In the Flat-rate PPC, the rate per click is fixed, which is due to the advertiser per click. Publishers generally have a rate list of fixed amounts of the fee according to the field/ area of interest and content. Publishers are also open to negotiation regarding the price per ad. Publishers also accept long-term contracts with different companies. Keeping an eye on terms and condition publisher and company sign an agreement for a certain period. It is very common in Canada.
In the bid-based model, each advertiser makes a bid with the maximum amount of money they are willing to pay for an advertising spot. An auction is run whenever a visitor triggers the ad spot. As the name indicates Bid-based model, in this model each advertiser makes a bid with the maximum rate they are willing to pay for an advertising spot. They may also provide a high-value bid for an advertisement according to the traffic of the website. Whenever a visitor triggers the advertisement or opens the given link, the bid or value of the auction is raised. Once the bid is made it is important to check the quality of the content and whether the content is relevant to the website or not.
Benefits of the Pay-per-click Model
PPC Canada will benefit your business in ways that you could imagine,
- It will provide you with optimized content.
- It will get you a more targeted audience according to the website
- You can add multiple advertisements using different keywords.
- It also provides you an instant traffic
It is important to learn how to conduct pay-per-click campaigns. The more relevant and targeted campaigns are also rewarded by Google. If your ads are satisfying and audience friendly Google can reduce the cost eventually resulting in a higher profit.