Businesses go through various tweaks in their marketing plans to develop an automated LinkedIn lead generation process on the Linkedin platform. The right marketing and sales strategies determine the success of any business.
The sales funnel deems to be the most tried-and-tested approach that gives a blow to your business sales without actively prospecting.
Entrepreneurs can create sales funnels on LinkedIn for conversion-focused campaigns and expand their reach. It gives valuable opportunities to target and track the audience and bring it one step closer to your deals.
We’ve covered a systematic approach to skyrocketing conversions with the LinkedIn funnels in this post.
Let’s get started and utilize Linkedin capabilities at their best to generate more sales and build a massive brand.
What is a LinkedIn Funnel?
A sales funnel represents your customer’s journey. It elucidates customers to get awareness about the product or the services and do research to finalize the decision of getting the services. The marketing data platform, Linkedin funnel, delivers actionable, business-ready data of leads.
Salespersons can gather the data, explore new insights and allow the funnel to transfer the data to the data warehouses. With the linkedin sales funnel, you can get real-time insights whenever you need them.
Take a look to know How to Create Funnels on LinkedIn for internet marketing.
How do I create a sales funnel for Internet marketing?
Internet marketing is a tool that allows your business to target an audience globally. It allows any business to connect with customers of the same interests.
The business-oriented platform Linkedin with automation tools, creates a perfect internet marketing funnel to manage leads. In addition, you can send personalized messages on the network as a marketing tactic to foster customer relationships.
Here is how you can create a sales funnel for an internet marketing campaign.
Share Information on Platform
Share information on your product or service to get the audience’s attention on the platform rather than sharing general issues. Linkedin is an outstanding marketing channel where you can post information about recent industry trends. It is the first step toward building an online sales funnel for your business.
Build a Buyer Persona on Linkedin
The best way to create a sales funnel is to understand the audience’s needs. The better you understand the needs, the more effective it will produce sales. The salesperson can do research by keeping a check on the most visited website pages by the customers. It helps businesses to define the buyer’s persona.
Capture Audience Attention
Valuable content intensifies marketing campaigns and gives a high return on investments. So, by posting videos, infographics, and other effective content, customers start recognizing you as an authentic source. They visit you to get information about specified fields. It entails trust among the users and converts them to potential customers.
Create Sale Profiles and Landing Pages
A solid sale profile and landing page come with a bold call to action. It encourages leads to visit the website and directs them to finalize the decision of getting the services. But on the other hand, it also directs the next stage of business prospects to create a sales funnel and boost sales.
Convert Visitors to Potential Customers
Customers gather relevant information about your brand or business before buying any product and service. A funnel assists businesses in proving the reliability of their services to the customers. Here, Linkedin testimonials play a major role in creating customer trust. It develops trust among the customers through seeing the shared experience of the other customers. It helps them take their next move to buy the services and products.
5 stages of sales funnels?
Every brand or business has to go through various stages to create an automated lead generation process to boost sales on Linkedin. But, How to Create Funnels on LinkedIn? Here are the five stages you can focus on to bring the most out of the potential buyers through LinkedIn automation:
First Stage – Brand Awareness
Most brands fail to generate business in the markets because they do not invest in advertising and are unable to create awareness regarding services and products to the users. If users are unaware of the services and products of the brand, how can users buy the product or the services? So, before selling anything in the markets, raising awareness about your product or services is important.
Linkedin is among the most popular channels that helps you raise awareness about your services with a funnel channel. It actively markets the brand and takes your business to the next level. It identifies leads specifically tailored to the business interest and converts them to potential customers.
Second Stage – Interest
Sharing generic information about the services or business on the Linkedin platform is important. Once the business objectives and services are demonstrated, the business strives to develop trust among the customers.
The messages, follow-up messages, and emails encourage the customers. As a result, users get curious to know more about the services. Retargeting the users with massive offers gets them to buy the services or products.
Third Stage – Consideration/Evaluation
In this stage, the plan encourages the users about the services. How will it meet their needs, and what results will users get after acquiring it? It starts with illustrating that you are competent, not a scam, as shown on the profile.
The testimonials can prove the credibility of your services on LinkedIn. It will uncover opportunities that otherwise were not possible. Moreover, recommendations increase the chances of succeeding, making users think about your services.
Fourth Stage – Grabbing User Attention
The desire for every business’s success is defined by the number of users actively engaged in the specific product or service. This engagement measures the value of any business and indicates how much a user is satisfied with your services. Conversely, low user engagement implies something is wrong with the product or service.
So, it is vital to increase engagement with the users. You can use the linkedin automation tool for creating engagements by sending messages and offers. It acts as a building block to foster relationships with the customers.
Fifth Stage – Action Mode
In this stage, a final decision is put into action. Here everything is evaluated; why are people not buying the services? Then, the sales funnel is analyzed to improve the sections that are not working well.
What is a Marketing Funnel?
A marketing funnel is an integral function that boosts brand visibility and brings a competitive edge to the brand among peers. It guides the customers in their entire journey from the time they interact with your brand to the point they develop an urge to buy the services. It mainly focuses on making an audience aware of your brand and services with its best marketing strategies. The marketing funnel comprises:
- Lead Generation: It starts with setting the marketing campaigns to generate leads by creating brand awareness. It uses various marketing tactics to sell the brand, including content marketing, online advertisements, campaigns, and more.
- Lead Nurturing: The best way to thrive in a relationship with the audience is to introduce them to tailored content. The quality content makes the brand an authentic source among the competitors. In addition, it makes customers consider the brand before making a purchase.
What is the difference between a marketing funnel and a sales funnel?
Sales and marketing funnel have two distinct functions that have a unique journey map to outline the customers’ progress. Here are a few slight differences in the context of usage.
- A marketing funnel guides the customers throughout the journey, from interacting with the brand for the first time to making a final decision to buy the brand. However, a sales funnel guides customers from the takeover to the conversion stage.
- A sales funnel focuses more on making sales by planning ways to let people purchase products or services. In contrast, a marketing funnel is all about brand recognition and maintaining an image. It guides customers about the brand.
- The Marketing funnel creates consumer interest to generate leads on linkedin. However, the Sales funnel maintains consumer interest by automating the sales process.
A marketing funnel generates and nurtures the leads, whereas a sales funnel is all about converting the leads to potential users. So, it becomes harder to distinguish between sales and marketing funnels because these go hand in hand to make the business a great success.
Most businesses join these functions with strong marketing strategies to leverage significant results. Despite slight differences, these work together to attract potential customers and boost high ROI.
Before creating a sales funnel, firstly optimize your Linkedin presence to generate leads and convert them to potential customers. Then, discover your business on LinkedIn with valuable content to create trust among the users. It can create a successful Linkedin sales funnel.
In addition, you can also use Dripify, an automation tool to help businesses to retarget their business prospects efficiently by automating marketing tasks. As a result, it creates engagements and increases the chances of high ROI.
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